Digital signage is a system of remote-controlled video displays, installed in high-traffic areas either individually or arrayed for a more impressive effect. Networked digital signage is commonly found in retail and restaurant chains, retail bank branches, healthcare facilities, and government agencies and offices that serve the public.
CDS builds and programs customized digital signage used to help lift sales at point of purchase, attract attention to brand messages, and inform or direct users. Our work extends from single screens with on-premise programming to fully networked digital media displays or kiosks updated remotely.
Increasingly, we are using interactive media technology to connect with audiences wirelessly or via touchscreens. These advanced systems can capture data to assist with retail merchandising or customer loyalty programs.
Large-scale video has become an architectural tool. At the leading edge are large-scale systems that integrate with buildings, or installations custom-designed for existing high-traffic spaces such as shopping centre atriums or office tower lobbies.
CDS is working on several such systems for retail and commercial real estate clients that are effectively an owned media channel with interactive capabilities.
Large, tiled screen arrays are programmed with entertainment content designed to attract location-based audiences. Art, music, fashion, and similar forms of content are combined with marketing messages.
The evolving power of these systems is wireless connectivity. Users are able to access gaming and loyalty/incentive applications that improve the shopping experience while receiving targeted discounts designed to selectively drive retail traffic.
WORKING WITH US
Digital media displays used to be described primarily in terms of new display technologies like plasma, LCD, and LED. At Cineplex Digital Solutions, we prefer to talk about experience. Using the very latest technologies, we create experiences driven by content, context, and concept that will delight and motivate your audiences.
Our process is as methodical as it is creative:
- Define business objectives
- Develop an integrated communications strategy
- Define an integrated workflow strategy
- Environmental analysis
- Hardware & software consultation
- Operational recommendation
- Technology procurements
- Project planning
- Installation and integration
- Design and produce content
- Data feed integration
- Content distribution and management
- System monitoring
- Ongoing support and service
- Campaign planning and execution
- Advertising sales
- Revenue generation strategy